Julia Goyer | Persuasion by Arlene Dickinson
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Persuasion by Arlene Dickinson

Persuasion by Arlene Dickinson

Dickinson comes across as both humble and strong, with the compassionate wisdom of a big sister. Arlene sets the foundation of Persuasion as authenticity, honesty and reciprocity. She encourages us to use these principles to persuade ourselves of our own self-worth and abilities, to maximize our achievements both in business and in life. Her blunt honesty, synonymous with her Dragons Den style, reveals her unique stories reflected from a personal and business perspective.


The one thing I admired was Arlene’s approach to relationships. She has a lot of knowledge of what to do in conflict and in relationships in general. She even shares some strategies on how to be promoted in the corporate environment, without destroying your reputation. Dickinson argues, is not about hoodwinking the person you are trying to persuade, but about really listening to what motivates them, being honest and authentic about what you can do for them, and always, always operating with integrity, upon which your credibility is built.


The whole book is centered on the importance of relationships including the one you have with yourself. She believes in “principled persuasion” and emphasizes being self-aware; knowing your morals and sticking to them. How persuasion should be a win-win, not a dirty sales tactic. Her business advice, encouraging authenticity and never promising more than you can deliver, is the opposite of what I’ve often heard and quite refreshing to read.


Although Persuasion touches on some pretty basic business skills, I found it empowering and informative. The book was part memoir, part self-help, and part business guide. Persuasion is not just relevant to marketing; it discusses social skills that are relevant in many of our day-to-day interactions.